HOW TO PUBLISH
CIRCULARS FOR BIG PROFITS
be taken in by those "big headline" advertisements promising you
instant riches as a Circular Mailer! It just doesn't work that way...
page, 8 1/2 x 11 circulars are meant to call attention to a special offer,
and are best used as a "follow-up ride-along" when you acknowledge
or send out an order. When used in this manner, and with just a
"smattering of marketing imagination," circulars will really bring
in the profits for you - but don't expect to make any real money by sending
out circulars per se, either one to an envelope or half a dozen or more at a
you've got a number of good circulars and you're into direct mail, arrange
them into a "catalog of offers" and go full bore as a catalog
mailer. I must caution you however; to be sure that everyone else in mail
order isn't doing the same thing with the same circulars.
again, are the basic rules of success: Offer something that came out of YOUR
brain - something that's just a little bit different and more appealing than
what everybody else is offering. Make up your own advertising circulars, and
send them out to a list of people proven to be "buyers" of your
kind of offers.
we should go over that last line in different words because it has to do with
the most common mistake of them all - Don't waste your time and potential
profits trying to sell to sellers. Concentrate instead on the most likely
is where the "chain letter schemers" dupe the novices They advise
you to send for a "mail order" mailing list, or to compile your own
from incoming mail. This is ridiculous because if you do as they suggest,
you'll be trying to sell to sellers - and these people either want absolutely
no part of you "big deal," or else they're already into it and got
their own thing going. For the "absolutely last word" on chain
letters, send $2 for report #1018, Secrets of Success with Chain Letters.
you get an order, how do you follow up on that sale? How do you keep that
"buyer" buying from you? Do you acknowledge your orders with a
simple postcard noting that his order has been received and is being shipped
under separate cover, or do you use a letter that also lists some of your
other products or services, and includes an 8 1/2 x 11 circular as an
"extra buy of the month?"
there, in that last paragraph, is enough money-making information to make you
rich - but are you listening? This is one of the proper, intelligent, and
real money-making methods of using circulars to build wealth. Expensive?
Compared to what? It would seem to me that if you aren't including a
circular with your order acknowledgments, you're trying to save pennies when
you could be putting real profits in your bank account!
works with all of us - we send for something that has aroused our interest.
A couple of days later, we get a letter telling us the order has been
received, and is on the way. And in that same letter, is an advertising
circular telling us about something else - something akin to our original
order, and very definitely something else we'd like to have...
in a good mood because the seller has assured us our first order is on its
way, and he's telling us about something else we want and can have, as one of
his "preferred" customers. So, we reach for our checkbooks, and
send him another order.
better time is there for selling? When is the buyer going to be in a more
receptive mood? And finally, do you honestly know of an easier way to sell?
Remember the old Sear, Roebuck maxim: When you sell a suit to a man, don't
let him out the door until you've sold him the shirt, tie, and shoes to go
then there's the new car salesman who meticulously goes over each dial,
switch, and knob with his new customer, explaining what each is for and how
each one works. He even opens the trunk, points out the spare tire, and then
pulls out the jack and explains exactly how it works. Indeed, he's the
leading money-maker in that agency!
way to use circulars properly is as "ride-along" with the order
itself. You place the "ordered merchandise" in a shipping envelope
or container, and then, on top of the order - a simple thank you note plus an
advertising circular describing something else you are offering. Even better
than a simple circular with the order, is a special "preferred customer"
catalog, but then, that's getting into the subject of catalogs.
are most effectively used to pull in follow-up sales. A with methods of
these kinds, they'll bring you the cheapest and most profits of any of your
continued success in any business endeavor depends on your follow-up to the
initial sale. Everyone knows how hard it is to find and land new customers -
and most people do a pretty good job beating the bushes to find new customers
- but after they've got them, they - the sellers - tend to drop the ball and
let these new customers pass into obscurity. The how, and why is simply that
they don't follow through that initial sale!
new car dealer follows up his sales with routine servicing reminders.
Suddenly, one of his salesmen writes a booklet on how to get better gas
mileage - an advertising circular is made up, and included with each of those
"reminders" the dealership sends out - Thus, this dealership not
only positions itself to maintain closer relationships with its buyers, it develops
outstanding community good will, and best of all - brings in new customers.
are many very effective and profitable ways to use advertising circulars -
We're discussing in this report, some of the proven methods others have used
to increase their profits with the use of advertising circulars. Success in
business demands knowledge - in marketing, advertising and selling, plus
imagination - develop and use your own creative talents!
neighborhood finance company is faced with a rising number of defaults - They
decide to sponsor an on-going series of money and debt management seminars or
workshops - advertising circular is made up and send as "ride-along"
with each payment notification... (Incidentally, this company has a standing
order for a quantity supply of each issue of MONEY MAKING MAGIC - they hand
them out free of charge to their customers or to anyone coming into their
offices - they're displayed right there at the receptionist's counter, along
with a stack of extra-income idea reports and business start-up manual
circulars); The end result is a new reputation of community awareness and
willingness on the part of the finance company to go "that extra
mile" to help the citizens in the community in which they're located.
And the bottom line is closer relationships with their customer, fewer loan
defaults, and lots of new customers because they have the reputation of
understanding the needs of the citizens and a willingness to help!
are down at your town's leading clothing store - A warehouse or vacant store
is rented for a recycled clothing outlet - an ad is run in the local paper
asking for recycled clothing to sell on consignment, and then, when
everything is ready, an advertising circular is made up an included in
everyone's monthly statement or sent out via carrier route delivery - The
store in question ends up with closer customer relations, new profits and a
lot of new customers.
the best, easiest and most effective way to make money with circulars is
through a co-op mailing program. You make arrangements with a leading
department store in your area - you supply the circulars, imprinted with the
store's name on the order coupons - you arrange for the store to process the
orders through its credit card system, and to allow the store a certain
commission on each sale - the store includes one of your profits quickly
surpass your wildest dreams!
can also make the same kind of "ride-along" arrangements for your
circulars with many of the big, national mail order houses, book clubs and
credit card companies. The thing is, when you go for "super
results," you have to spend the money necessary to make them happen.
mailers will generally accept your circulars if they are in direct
competition with something in the mailing package that's already being
offered. They'll also require that your circulars be professionally
designed, typeset, and printed. Many require that they be printed on coated paper,
and in multi-colors. All of which, has to do with the image the co-op mailer
is trying to project and maintain, as well as the kind of response you can
expect. To make a co-op mailing with one of the larger mailers profitable,
you should set 50,000 circulars as your minimum; try to make it 100,000; and
keep at it until you're able to go with 250,000 per mailing.
You bet! But look at it this way: A one percent return on a $25 offer to
250,000 prospects will give you $62,500...
in mind that to succeed in business, you have to advertise in some form or
fashion - and advertising circulars are one of the least-expensive forms of
advertising, if done properly, so use your imagination! Make your
advertising circulars real order pullers - and get them out to the people who
things properly from the start is always the first step to real profits in
any business endeavor. Getting involved in mail order and sending out
advertising circulars is no different.
one is always to make sure you have something the people "want to
buy." Do some testing by running "prospect-seeking" ads in
worldwide publication such as BUSINESS MART. Offer a free one or two page
synopsis about your subject, and within this report, invite your prospects to
send for your primary product.
then judge from the responses to your ads, and the number of prospects you
convert to buyers, whether or not the interest is grit enough to go to the
expense of having circulars made. With the results of this simple marketing
research in hand, you can then decide which is the more profitable way to
proceed with your circulars - only as "ride-along" offers with the
orders you send out, or as a primary offer in a co-op mailing program.
are many different avenues to take - methods you use - in order to arrive at
the destination of your dreams. The important thing is to move only one step
at a time, using only your profits from the current step to progress into the
next step. Read, listen, and "shake the bushes" before going into
production or signing up for anything that's going to cost you money!
and check the interest in - the demand for - your product. If the interest
doesn't pan out as you had hoped, re-do your offer from a different sales
angle. If it still doesn't spur a promise of profits for you, then discard
this product idea and start working on a new one that has more promise of
you'll follow this stairway to success, you'll never get in over your head or
lose more than you can afford...
the most important "insider's secrets" to selling a product or
service is "an honest appraisal" of your prospective customers -
who are they, where are they located, how many of them is there, how badly do
they want what you have to give them, and how much are they willing to pay
for item With the answers to these questions in hand, the risk factor to any
venture you think about launching, is practically eliminated...
circulars can, and should be used to make money for you. Used properly,
circulars can make you fabulously rich. But by them, and as your total
selling effort, circular mailing will cost you much ore than you'll ever
make. Advertising circulars should be used to "spotlight" other,
related items if interest you're offering - not as the offer itself...
can also be used to picture your product or service - to list testimonials
and/or endorsements from satisfied customers - and to carry your order
coupon. With this method though, your circular becomes a
"brochure" and is thought of as a basic part of your mailing
package, along with a sales letter. Sales letters, complete with product
brochures, are special offerings in themselves - quite expensive, and always
directed to a specific mailing list.
though, circulars by themselves won't make the sale. Such "selling
efforts" can best be associated with the furl in the booth at the
theater asking how many you want...
we're more or less back to the beginning with this discussion... Sending out
envelopes bulging with loose circulars will not result in profits you cause
for a trip around the world or even for a night on the town! About the only
thing efforts of this kind result in is to exasperate the recipient, and
cause him to throw the whole package in the trash as junk mail.
much paper; too many things to read about; and too many decisions to make,
overwhelm and confuse the prospect.
out only one circular to an envelops will put you in the "poor
house" from postage expenditures before you get started - so don't even
give a second thought to that idea...
finally, those people proclaiming that they have the offer to end all offers,
and inviting you to share the profits with them, simply by sending so much
for 500, 1,000, or 5,000 circulars - in reality, are offering you printing
services... True, you can probably get the ciruclars form them for less than
it would cost you to have them produced locally, but you still have to stuff
them into the envelopes, address them to prospects, put stamps on them, and
get them in the mail - and at the bottom line, after all of this work &
expense, who's making all the money? Why, the printer, of course!
do all the work of finding the buyers, processing the orders, and then, end
up with only half the proceeds from the sale because the printer fills the
order and adds your customer's name to his mailing list. There's no real
profits in any of these kinds of deals, and some of them are downright
rip-offs, bordering on illegal schemes...
success takes common sense as much as anything else! Check the offer out.
Determine how great the demand really is for the product the people offering
it are claiming for it. Compare the printing costs, and your time/work
involvement, compared with the probable results. And, never-ever believe
those wild claims of this or that circuals pulling even a 3% response - it
just doesn't hapen that way, especialy for a newcomer to mail order.
you receive an opportunity to get in on a new money-making opportunity -
particularly involving the sending out of circualrs, look it over; do some
basic marketin research; and then test it as an addenda or ride-along with
your current offers. Be certian that the seller isn't attempting to
"use you" to promote his own ambitions.
all of your marketing questions can be answered in your favor - unless you
can really and truly believe in the product you're offering - unless you can
see the opportunity for a real profit margin - and unless you really feel
good about, and proud of the opportunity being offered you - then don't
invest your money or time!
and evaluate each offer that arouses your interest. Check it out on a small
scale to see how well it actually works for you. Exercise your options of
free choice. Check out the "profit secrets" to selling anything,
and with everything you decide to sell. And then, once you decide on the
product or service you want to sell, go "all out" with a
step-by-step effort to achieve the full potential of that particular
opportunity. Advertising circulars can, and will help you, but they'll only
do for you in proportion to the "basics" that you exercise in using
sure of your customer's desire for your product... Make up your advertising
circulars with an appeal that answers the wants and needs of your prospective
customers... Use common sense and proven methods of reaching those customers
with your advertising circulars... And then once you have a customer on the
line, stroke him and make him your customer for life!
know it works - it works for us, and it'll work for you - just hang in there
and keep alert to what's really turning the people on... Our best wishes for
your continued success.
from the distributor from whom you ordered this report.)
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